Prasoon Joshi, Chairman and CEO of McCann Worldgroup India, said, “Through the ‘Campa Wali Zidd’ campaign, we wanted to tap into a truth that resonates deeply with today’s youth – their relentless drive and determination to keep pushing forward, no matter the obstacles. This tenacity is shaping the future of India, and Campa perfectly embodies that spirit. By aligning with Ram Charan, we’ve found a perfect representation of this unstoppable mindset.”
The marketing campaign comes after Reliance Consumer Products strengthened its FMCG footprint by debuting in the UAE by launching Campa at the 30th edition of Gulfood in collaboration with Agthia Group in February 2025.
With its Rs 10 price point, a major advertising blitz, and IPL association, Campa has already captured a double-digit market share in the sparkling beverage category in select states, giving tough competition to the likes of Coca-Cola and PepsiCo.
Campa Cola is likely to clock Rs 1,000 crore in revenue for FY25, marking a 150% YoY growth from Rs 400 crores in FY24, the numbers are extremely rare to showcase in FMCG, a latest report by Nuvama Institutional Equities said.